Usage of websites

It is possible to obtain Gallup e-Ratings survey data in the target group of 6-14-year-old as well as 15-74-year-old residents. The list of websites mapped in the two target groups is different. It is possible to see summarized user info for commonly used websites in the reports of both target groups.

METHODOLOGY
Gallup e-Ratings survey among 15-74-year-old residents is conducted once a month within the frames of Omnibus-type survey (500 respondents). The respondents are selected by random sampling and they are interviewed at their homes. The universe of the survey comprises permanent residents of Estonia aged 15-74 (the total of 1 046 357 people as of January 1st, 2007). The data of one survey period consist of information gathered from 1500 respondents and the total of 6000 people are interviewed during the year.

To conduct the survey among 6-14-year-olds, an additional sample is compiled for the Omnibus survey. 100 children are interviewed each month during two periods (March-May and September-November) and the data for one survey period contains data from 300 children. The total of 600 children are interviewed during the year.

DATA PRESENTATION
Data is presented in the form of a report, which includes main conclusions of survey results illustrated with graphs. The report of each period contains information on three previous months in most important target groups and comparisons with previous periods in case of background information.

In addition to that, it is possible to obtain the licence for statistical program Galileo to do the table processing on the PC. Upon request, the client can obtain a new file every month (summary of data from last three months). A separate user licence fee must be paid to use Galileo.

TIMETABLE
The report for the adults' survey is presented four times a year, the report for 6-14-year-old children is presented twice a year:
in spring (March-May) and autumn (September-November) together with the adults' report.
Winter report: March 3rd, 2008
Spring report: May 30th, 2008
Summer report: September 1st, 2008
Autumn report: December 1st, 2008

Gallup e-Ratings surveys of other Baltic states are also available upon request.